Content
Sherri Snelling has spent three decades creating content that engages and educates audiences. As a veteran marketing communications strategist and corporate spokeswoman, current journalist and author, university guest lecturer, nationally sought speaker and presenter as well as consummate video producer with TV news experience who has also executive produced, wrote and hosted a pilot caregiving reality TV show, Sherri brings a strategic eye on how to develop and deliver unique messaging to your audience via storytelling and online learning.
Sherri’s influencer status and camera-ready experience also makes her an appealing spokesperson or ambassador for your brand in the longevity marketplace.
Educational, Marketing and News Content includes:
Webinars
With a library of more than 50 educational webinars, Caregiving Club offers the following series of online learning modules: Caregiver Wellness, Employer Wellness, Financial Gerontology Wellness, Longevity Wellness. Each webinar is customized for clients to meet their unique audience needs. Webinars are presented by Sherri Snelling in 30-minute and 60-minute formats and can include live Q&A or post-presentation panel discussions. Click here to see the library of content for the Caregiving Club Wellness Webinar Series.
Workshops & Online Learning Classes
Similar to the webinar series, Caregiving Club also offers a deep dive into several topics through ½ day, 1-day and 8-week courses delivered to groups or individuals for both in-person as well as online learning modules. The Caregiver Wellness Classes focus on Sherri’s unique Me Time Monday Method and the 7 Ways to Caregiver Wellness based on gerontological science. The Financial Gerontology Master Class is designed to help wealth advisors and financial planners offer more value to clients and the Longevity Wellness Classes are geared toward a thriving mindset for older adults through flow psychology and other positivity tools. The latest added curriculum is the “Designing Jobs of the Future Through Social Contracts at Work” based on Sherri’s certification in the MIT Sloan School of Management training, “Shaping the Future of Work.”
Podcasts
Many brands are turning to podcasts to engage their audience in infotainment on demand. Sherri has been a frequent guest on a variety of podcasts, including “The Next Frontier” podcast with host Bill Coppel of First Clearing, part of Wells Fargo; the “Living Longer, Better, Smarter” podcast with Mary Furlong; and as an ongoing guest on “The Senior Zone” with host Shawn Perry. Sherri can participate or product podcasts for clients wanting to create more connection with clients and customers. Also in 2021, Caregiving Club kicks off its “Me Time Monday” weekly podcast with a variety of wellness expert interviews and the “Care Conversations” podcast with celebrity caregiver interviews, caregiving authors and other caregiving experts. Sponsorship packages include in-broadcast advertising and client interviews. Check back to find out more about how to get involved in the launch of the Caregiving Club podcasts later this year.
Writing
As an author and current contributor to a variety of national news outlets, writing has part of Sherri Snelling’s passion long before she secured her undergraduate degree in journalism. Clients needing blogs, bylined articles, press releases, brochures, fact sheets and other written materials tap into a writer that can adapt to a variety of audiences all with an expertise in life course aging, caregiving and Alzheimer’s and brain health expertise.
Marketing Tools
Often clients have thoughtful programs but need additional tools to continue to engage with their customers. Creating a marketing tool box is one of the things Caregiving Club can offer. Whether it is a powerful White Paper with in-depth analysis and research, development and drafting of eNewsletters, creation of survey and assessment tools and other tangible written or digital tools in the longevity marketplace, Caregiving Club can work with clients on ensuring there is sustainability and engagement in critical programs and communication.
Click below for three White Papers created for the Financial Gerontology Master Class:
Meet Gen C – Generation Caregiver
Helping Clients Navigate Longevity
Home Sweet Home: Helping Clients Navigate Where to Live for a Lifetime
TV and Video Production
Sherri has spent years interviewing celebrities about caregiving for TV and YouTube, working with producers at MSNBC and now Newsmax TV for ongoing segments on “Aging in America,” developed a cable TV program and currently is at work as executive producer of an upcoming PBS documentary on caregiving. In addition, she has been creating corporate videos for 30 years for names such as Nintendo, Activision, Canon, UnitedHealthcare and Keck Medicine of USC. As someone who has been on both sides of the camera, Sherri knows how to tell a story, interview a CEO and other experts, and apply creative editing techniques for compelling video or TV content.
In addition, Sherri’s career as a corporate spokesperson and now expert commentator on TV make her a valuable ambassador for organizations in the longevity and caregiving marketplace. In 2020, Sherri was named Ambassador for the Caregiver Monday public health initiative focused on caregiver wellness.
Click here to view Sherri as a caregiving expert on TV, her caregiving reality pilot TV show and her corporate video work.
To find out more about how Caregiving Club and Sherri Snelling can help your business, contact us at: consult@caregivingclub.com.