Consulting
Consulting services are provided to a range of companies: From venture capital backed start-ups and long-term care service providers in the longevity economy; to Fortune 1000 corporations serving older adults and family caregivers; to advertising, marketing and PR agencies creating campaigns in the longevity market; to private equity and investor firms seeking gerontology experts; to nonprofit organizations and trade associations seeking insights on campaigns; to employers and HR departments with multigenerational workforces; to financial service companies looking to increase their value with clients.
Often working with cross-functional teams, Sherri offers gerontological and generational expertise, advising clients on business development and marketing, product and service design, assessment tools analysis, marketing communication plans, thought leadership initiatives, and shaping research projects to strengthen your organization’s understanding of aging adults, family caregivers, the mind-body connection and the Alzheimer’s and dementia community.
Consulting services include:
Business Development and Strategic Relationships
Sherri specializes in helping clients curate an ecosystem of relationships and partners to fuel business development, philanthropic and other shared goals. Having worked for both large Fortune 1000 companies and venture-backed start-ups, from Wall Street to Capitol Hill to Hollywood to Sand Hill Road, Sherri provides a wealth of experience and contacts in aging, academia, technology, employer workplace, entertainment, government, nonprofit and media
Marketing, PR, Communications Strategy
The language of aging and caregiving is specific and sensitive. Using incorrect words and ageist terminology can spell disaster for companies. As well, understanding how to strategize news and target audience engagement is an important skill whether you are a small start-up or a large organization. A strong communications strategy and execution can ensure long-term brand loyalty. As both a journalist and a former marketing communications senior executive, Sherri understands how to evaluate and create marketing and communications strategy for clients with proven success.
Thought Leadership Strategy
As a former Executive Director of Thought Leadership for a nationally recognized academic medical center, Sherri understands the power of brand and image and how to position organizations and their leaders as influencers in the longevity market. Speaker and media training are part of the process in developing an integrated strategy to go beyond traditional marketing and PR activities. Sherri can help build a brand and thought leadership platform that is essential for organizations large and small.
Program and Product Design
One of the keys to success to designing programs and new products is understanding the customer and engaging them early in the design process. When it comes to longevity, older adults and family caregivers, Sherri brings a gerontology expertise and more than 18 years experience in working with these populations to help companies create engaging and effective designs. She also works with organizations to gather focus groups for companies wanting to test ideas for their target audience and achieve “human-centered” design.
Read the Embodied Labs case study on assessment tool design
Research Projects
Having led several landmark caregiving studies while serving as board chair of the National Alliance for Caregiving as well as working with the research team on USC on digital health, Sherri works with a curated list of top academic researchers and demographic survey companies to develop cross-sectional or longitudinal research studies (online and telephonic surveys, focus groups, evidence-based and meta-analysis), design final reports and coordinate publication and media outreach.
Read research case studies:
USC Center for Body Computing, VSP Global – Wearable Health Fitness Tracking Study
National Alliance for Caregiving – Caregiver Health Risks
National Alliance for Caregiving – Hispanic Caregiving in the U.S.
National Alliance for Caregiving – Hometown Heroes – The Caregivers of Veterans
Well Home Design Consult
One of the most overlooked aspects of our health and wellness is our home environments. Sherri has developed a comprehensive Well Home Design Survey that goes beyond the typical universal design/CAPS assessment of looking at accessibility and assistive devices. It uses psychological and neuroscience aspects of home design to refresh environments with biophilic design, color psychology and other elements to create sanctuary and healing spaces.
Following are some examples of Caregiving Club’s consulting clients:
To find out more about how Caregiving Club and Sherri Snelling can help your business, contact us at: consult@caregivingclub.com.