How Big Brands and Younger Generations Are Embracing Boomers

Coastal Grandmother style is trending, Pottery Barn and Lowe’s go accessible, and Jane Fonda is the face of H&M’s new ‘movement’ clothing line

I had a lot of fun researching and writing my latest article for PBS Next Avenue on how FINALLY big brands and younger generations are realizing boomers can be cool and valuable customers! Read the full article here with links to Lex Nicoletta’s “Coastal Grandmother” TikTok videos and Jane Fonda’s parody video of “Coastal Grandmothers” on “The Tonight Show with Jimmy Fallon.” You can also check out my “Caregiving Club On Air” podcast – S2, Ep 13 where I share a lot of what is behind the “Coastal Grandmother” trend.

I want to express my thanks to those who provided interviews for the article: Marta Benson, president of Pottery Barn, Louis Tenenbaum of Homes Renewed and Cara Sumpton, lead designer for the adaptive clothing line Joe & Bella.

To add a bit more to the article, here are some more photos from Pottery Barn and my Coastal Grandmother trend picks (they make great holiday gifts!)

Coastal Grandmother trend in fashion and home design is based on Nancy Meyer’s movies

As I wrote about in my Snug Home March blog, Nancy Meyers’ is the godmother of the “Coastal Grandmother” trend coined by TikTok sensation, Lex Nicolleta. Here are some of the interior designed sets of Meyers’ movies, “Something’s Gotta Give” and “It’s Complicated” that gave birth to this trend:

Sherri’s Shopping List – Coastal Grandmother

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