How Big Brands and Younger Generations Are Embracing Boomers

Coastal Grandmother style is trending, Pottery Barn and Lowe’s go accessible, and Jane Fonda is the face of H&M’s new ‘movement’ clothing line

I had a lot of fun researching and writing my latest article for PBS Next Avenue on how FINALLY big brands and younger generations are realizing boomers can be cool and valuable customers! Read the full article here with links to Lex Nicoletta’s “Coastal Grandmother” TikTok videos and Jane Fonda’s parody video of “Coastal Grandmothers” on “The Tonight Show with Jimmy Fallon.” You can also check out my “Caregiving Club On Air” podcast – S2, Ep 13 where I share a lot of what is behind the “Coastal Grandmother” trend.

I want to express my thanks to those who provided interviews for the article: Marta Benson, president of Pottery Barn, Louis Tenenbaum of Homes Renewed and Cara Sumpton, lead designer for the adaptive clothing line Joe & Bella.

To add a bit more to the article, here are some more photos from Pottery Barn and my Coastal Grandmother trend picks (they make great holiday gifts!)

Coastal Grandmother trend in fashion and home design is based on Nancy Meyer’s movies

As I wrote about in my Snug Home March blog, Nancy Meyers’ is the godmother of the “Coastal Grandmother” trend coined by TikTok sensation, Lex Nicolleta. Here are some of the interior designed sets of Meyers’ movies, “Something’s Gotta Give” and “It’s Complicated” that gave birth to this trend:

Sherri’s Shopping List – Coastal Grandmother

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Use Your 5 Senses as Sandwich Generation Stressbusters

We are kicking off April Stress Awareness Month with self-care stressbuster hacks for caregivers and the Sandwich Generation. As I write in my ME TIME MONDAY book, brain health and longevity are based on working out your 5 senses. And, when it comes to self-care...

Caregiving Club Newscast

One of the gaps Caregiving Club CEO, Sherri Snelling, felt has long been missing in the world of family caregiving is where to learn about new programs, new products, new ways to save on costs of care, etc. Many caregiving sites offer great resources but they are...

How to Swap Out NYR with MTM – Successful Self-Care Takes 3 Steps and Only 7 Minutes

Each year, we indulge ourselves on New Years Eve (champagne, cocktails, calorie-laden food and celebrations with family and friends) in preparation for the strict goals we typically set for the next day as a New Year’s resolution. Yet, studies show by February, 80%...

Caregiving Club On Air Podcast Ranks #3

We are celebrating International Podcast Day (September 30) with exciting news: our "Caregiving Club On Air" podcast just rose up the ranks again to hit #3 in the top 80 caregiving podcasts announced by Feedspot. In 2026, we start our 6th season of the podcast with...

Caregiver Self-Care in 7 Minutes Videos

To celebrate National Self-Care Month, corporate gerontologist and author, Sherri Snelling, takes the tips and wellness hacks from her Me Time Monday book and turns them into “Self-Care in 7 Minutes” solutions videos for busy caregivers.